FRANCES TIAFOE
LIVE LIKE YOU ARE ALIVE
Led creative concepting and art direction for lululemon’s announcement of Frances Tiafoe joining as an ambassador. We captured Tiafoe’s athleticism and personality through an on-court shoot that highlighted his energy, movement, and product integration. In parallel, I developed a new creative framework for ambassador announcements, establishing a standardized approach for how we structure social carousels — defining key slide types, pacing, and visual priorities to help guide future shoots and ensure consistency across ambassador storytelling.
CAMPAIGN PHOTOGRAPHY SELECTS
BRAND SCREEN
Three-time ATP title winner. Arthur Ashe HUMANITARIAN Award winner. Fist pump connoisseur. The man who only ever had one plan. Our newest Ambassador, Frances Tiafoe. See you in the 2nd Round Big Foe.