To celebrate Father’s Day, we brought together pro golfer Max Homa and content creator Roger Steele for a campaign that blended performance and personal connection. The concept highlighted the many roles of fatherhoo: training, playing, and sharing quiet moments. I led the creative development, from concept ideation to production oversight. We styled and directed four key looks, thoughtfully incorporating moments with their children to create emotional resonance. A focus on candid, in-motion photography helped us avoid overly posed setups, grounding the campaign in warmth and authenticity. The final content lived across paid and organic social, retail channels, and brand storytelling platforms.