US OPEN

For the US Open, we launched Tennis State of Mind, a campaign that tapped into the grit and energy of New York City. We shot lululemon ambassadors Frances Tiafoe and Leylah Fernandez in their game-day looks, alongside model talent styled in the new US Open capsule. The imagery leaned into a raw, NYC-inspired aesthetic, setting the tone for the tournament. Beyond campaign photography, we concepted and executed a highly successful on-site pop-up store at the US Open and took over lululemon’s flagship on 5th Avenue with campaign visuals and identity elements that tied everything together.