lululemon - Max Homa & Roger Steele

I led creative concepting for this dual-purpose shoot, built around the idea of Max Homa and Roger Steele squeezing the last bit of light out on the course — capturing that fleeting golden hour golfers chase. The shoot served both as their ambassador announcements for lululemon Golf and as content for our Weeklies program, specifically highlighting our ABC golf pant.

Balancing performance product storytelling with candid, authentic golf moments, we created a versatile asset library that could live across social, ambassador onboarding, and seasonal product pushes.

AD: Me

CD: Pat Young

Designers: Travis Mitchell

Copy: Max May, Arrabelle Stavroff

Prod co: Stept

DP: Could Be The Day

Photo: Kojo Kinno

Producer: Christine Nairne