PUMA GOLF x PUMA HOOPS

My role: Art Director, Designer

Inspired by the love of two games, PUMA Golf x PUMA Hoops have merged to bring you “In the Rough”. Fusing elevated golfwear with athletic basketball style, this collection is rooted in street culture with the expression of toughness and grit.

Experimental Components

Blending Hoops and Golf imagery in never-before-seen ways.

Puma Golf x Puma Hoops activation space live on-site at the Rocket Mortgage Classic in Detroit, Michigan. Utilizing our athletes from Puma Basketball and Golf we were able to leverage their presence in gaining recognition of the campaign.

Oh, and this guy pulled out the win...