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lululemon - Jessie Fleming

I led the photo art direction for our new ambassador Jessie Fleming, capturing her at Providence Park in Portland, Oregon. The shoot followed a documentary-style approach to highlight Jessie’s full range of emotions and personality. These candid moments were used to build out the ambassador announcement carousel for Instagram.

AD: Me
CD: Pat Young
Designers: Me
Copy: Arrabelle Stavroff
Photo: Thompson Chan
 

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Three-time ATP title winner. Arthur Ashe HUMANITARIAN Award winner. Fist pump connoisseur. The man who only ever had one plan. Our newest Ambassador, Frances Tiafoe. See you in the 2nd Round Big Foe.

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