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lululemon - Frances Tiafoe

Led creative concepting and art direction for lululemon’s announcement of Frances Tiafoe joining as an ambassador. We captured Tiafoe’s athleticism and personality through an on-court shoot that highlighted his energy, movement, and product integration. In parallel, I developed a new creative framework for ambassador announcements, establishing a standardized approach for how we structure social carousels — defining key slide types, pacing, and visual priorities to help guide future shoots and ensure consistency across ambassador storytelling.

AD: Me
CD: Pat Young
Designers: Travis Mitchell
Copy: Max May, Arrabelle Stavroff
Prod co: Stept
DP: Adriaan Kirchner
Photo: Kojo Kinno
Producer: Christine Nairne

Intro

Brand line

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Sound bite

Sign off

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Three-time ATP title winner. Arthur Ashe HUMANITARIAN Award winner. Fist pump connoisseur. The man who only ever had one plan. Our newest Ambassador, Frances Tiafoe. See you in the 2nd Round Big Foe.

TikTok - In or Out with Frances Tiafoe

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