Led creative concepting and art direction for lululemon’s announcement of Frances Tiafoe joining as an ambassador. We captured Tiafoe’s athleticism and personality through an on-court shoot that highlighted his energy, movement, and product integration. In parallel, I developed a new creative framework for ambassador announcements, establishing a standardized approach for how we structure social carousels — defining key slide types, pacing, and visual priorities to help guide future shoots and ensure consistency across ambassador storytelling.