PUMA PHANTOMCAT

My role: Art Director, Designer

The PUMA Phantomcat campaign brilliantly highlights the dynamic contrast between bold design elements and sophisticated aesthetics. By focusing on the striking features of the shoe's bottom, we amplify its visual impact, capturing attention with every step. Meanwhile, the shoe's upper exudes an understated elegance, balancing the loudness of the sole with refined detailing and craftsmanship. This juxtaposition creates a captivating synergy, allowing golfers to express their individuality with confidence and style.