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COBRA DARKSPEED
My role: Art Director, Designer
Our creative team embarked on an extraordinary journey with the 2024 Darkspeed campaign, transcending conventional golf industry design boundaries to craft a key art look & feel like never before. By infusing elements that challenge earthly norms, we transformed the Darkspeed campaign into a captivating piece that defies ordinary perception. Placing it within salt-flat environments, accompanied by digital and analog typesets we accentuated its extraterrestrial essence, inviting golf enthusiasts to embark on an otherworldly golfing adventure unlike any other. Explore the surreal and embrace the cosmic with the 2024 Darkspeed driver – where innovation meets out-of-this-world speed.
ATHLETES
Photographer: Chris Stanford
Athlete photography remained a top priority for this year's Darkspeed asset collection.
The likes of Rickie Fowler, and Justin Suh continue to headline our PGA presence and did so at our on-site photoshoot in Jupiter, Florida.
ATHLETE &
AMBASSADOR SUPPORT
This year we had more support than ever from our ambassador and athlete channels which amplified the stoke factor and helped carry the Darkspeed message across the golf utopia.
STUDIO PHOTOGRAPHY
Photographer: Justin Kosman
Bringing the salt flats to Carlsbad, California to show off the otherworldy elements of our Darkspeed family.
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